Traffic Analysis and Simulation

The Critical Foundation of Sound Decisions: Precision Traffic Modeling

Traffic models are the indispensable foundation for analyzing design alternatives and major decisions for infrastructure projects. The reliability of these models directly dictates the accuracy and trustworthiness of a project's outcomes.

Since 2008, our team has led the way in traffic modeling, delivering numerous large-scale and complex simulation models. We don't just build models; we engineer solutions that are:

  • Rigorously Calibrated & Validated:

    We develop models with validated prediction accuracy for all project scales, from a single intersection to expansive large-scale simulations or dynamic traffic assignment (DTA).

  • Future-Proofed & Maintainable:

    Our models are meticulously documented and will be maintained, serving as a reliable reference for critical decisions in the years to come.

  • Strategically Optimized:

    Deeply familiar with all traffic analysis methods, from analytical approaches (e.g., Highway Capacity Manual, HCM) to advanced simulation models, we provide the most efficient solution precisely tailored to the project's needs.

Waymo driverless car at intersection

Staying Ahead in a Rapidly Evolving Field

The landscape of traffic modeling software is in constant evolution, driven by technological advancements. These improvements continually expand our capabilities, allowing for larger and more accurate models. For instance, we can now model autonomous vehicles (AVs) and pedestrians with significantly greater precision than just a few years ago.

In this fast-paced environment, we ensure our expertise remains cutting-edge through:

  • Continuous Learning:

    We consistently study current traffic models, best practices, and software enhancements. Furthermore, we diligently follow changes in the most widely used traffic modeling guidelines worldwide, ensuring we remain at the forefront of modeling knowledge.

  • Industry Engagement:

    Years of attending conferences and workshops, combined with consistent exchange of knowledge with leading transportation software developers, ensure we're always on top of the latest advancements.

  • Leveraging Advanced Technical Skills:

    We continuously enhance our skills in computer programming, data analysis and visualization, artificial intelligence (AI), and machine learning (ML), integrating these cutting-edge capabilities into our modeling processes.

  • Investing in Cutting-Edge Technology:

    Our strategic investment in high-end hardware and software allows us to maximize our capabilities.

Mastering the Nuances of Complex Systems

Our extensive experience means we're intimately familiar with the unique nuances of every modeling project. This deep understanding allows us to establish the optimal workflow from the outset, preempting unforeseen challenges.

We expertly determine the appropriate temporal and spatial scope of each model, whether it is going to be developed to test a design alternative, traffic management strategy, or intelligent transportation system (ITS). This ensures a seamless process without the need for problematic or disjointed additions later in the project.

With deep knowledge of all modeling resolutions, from microscopic to mesoscopic and macroscopic, we possess the unique expertise to seamlessly flow the data from one level to another, maximizing efficiency without compromising accuracy. This is particularly vital in accurately estimating demand, a critical prerequisite for any effective model calibration.

Precision in Execution: The Art of Calibration

Our profound familiarity with driving behavior models implemented in software, and how internal model objects interact, enables us to correctly code every part of the network and achieve superior model calibration with validated prediction power.

We master the software's underlying data structure, allowing us to organize models efficiently, harness all available data, and optimize the entire modeling process.

Transforming Data into Actionable Insights

All modeling and analysis results can be transformed into intuitive, interactive dashboards, facilitating easy sharing with the public and key stakeholders. These dashboards dynamically present each scenario's results through clear charts, map visualizations, and tables, complemented by compelling traffic operation animations. Furthermore, we configure comprehensive comparisons of all alternatives, empowering data-driven decision-making.

architectural artistic Shahyad tower viewed from the bottom with diamond rhombus shapes in aqua turquoise

At Reality Modelers, our deep technical expertise, continuous adaptation to evolving technologies, and meticulous attention to detail ensure we deliver models that are not just accurate in prediction, but strategically optimized for the project's longevity and success. We transform complex traffic data into clear, actionable insights that drive confident decision-making and shape the future of transportation.

Contact us.

info@realitymodelers.com
(512)516-7554

6500 River Place Blvd
Building 7 Suite 250
Austin, TX 78730